28 March 2017

Find Big Data scary?

Find Big Data scary? Toby from FCB has the answer. FCB strategist Toby Hilless fronts a Research Association of NZ CRM function on the Auckland waterfront on Wednesday 5 April.


Toby Hilless, FCB

  • 05 Apr 2017
  • 6:00 PM - 7:30 PM
  • Five Knots, Tamaki Yacht Club, Tamaki Drive, Auckland


  • for 4 members
  • for 4 people
  • Sponsor, Media & organising team


This session is designed as a practical applied guide on CRM, taking away the “scariness” of Big Data and getting a research and insights audience to see how it could help them, including:


  • Focus on the R in relationship, so what would/wouldn’t you ask a person?
  • Who are the people on client-side that have this information (client insight team vs. data/direct/CR type teams)
  • How to use CRM to form your research strategy and sample lists
  • How to use the information that’s already available to you

This event is valuable for all client-side and agency researchers, who want to learn how to effectively use CRM for insights generation. The session will be run by CRM & Marketing specialist Toby Hilless, who is currently CRM strategist at FCB, and held senior roles at Vodafone, Farmers, BNZ, Fonterra, ASB, and Aim Proximity.


Please note that the timing for this event is arrival at 6pm for a 6:15pm start.