10 February 2016

Johnson McKay: Creative Strategy for a Post Advertising Era

Design Assembly is delighted to bring you award-winning Creative Strategist, Johnson McKay from Fly for this half-day creative strategies workshop in Auckland:


Creative Strategy for a post advertising era

Friday 26th February, 9am–1pm

Studio One Toi Tū,
1 Ponsonby Road


$220 Professional
$195 Design Assembly Friend (Not a Design Assembly Friend? Click here for details)
$125 Design Assembly Student Friend
(Not a Design Assembly Student Friend? It’s free to sign up. Click here for details)


Tickets available via Eventbrite


(15 people maximum. This workshop requires a minimum of 8 people to run.)



People are constantly bombarded with advertising overkill. As anti-advertising defence shields get more and more sophisticated, brands are looking for new ways to genuinely engage people. Learn how to develop strategic briefs and brainstorm strategic problems with creative solutions. Move past advertising and create genuinely engaging creative strategy.


Learning Outcomes:

– How to write strategic and creative briefs
– How to think divergently and assess the strength of ideas
– How to create brand loyalty in today’s anti-advertising generation
– How to design for an anti-advertising generation


About Johnson:

Johnson Mckay is Creative Strategist at Fly, a creative shop that’s been working with some of New Zealand’s most loved and trusted brands since 2005 — Air New Zealand, Vogel’s, BMW, MINI, Sanitarium, TV2, Chelsea Sugar, NZME, SKY TV, Phoenix Organic Drinks and many others. Johnson’s background is in media strategy, but he left the media world to help brands better engage with consumers in a post advertising generation. Johnson applies his “anti-advertising model” across branding, packaging, social, PR, brand activations and consumer promotions.

You can see more of Fly’s recent work at:

Numbers are limited so kick start 2016 and book now.