Establish Hierarchy with Size and Scale

Pick Readable Typefaces

Stack Content for People Who Scan

Play Up Visuals

Keep Lines (And Thoughts) Short

Create a Focal Point


Creating content that users will actually read is more than just text on the screen. It’s a combination of writing and visual elements that draw users in, help them get a glimpse of what the design is about and then decide to keep interacting with it.


While it sounds like a lot, this all happens in a matter of milliseconds. There’s research that says most users have the attention span of a goldfish – 8 seconds – make the most of that time with content that’s easy to read.