Digital Marketing Manager – Content & Social

Do you have 3 - 5 years of experience in Marketing - Content & Social?

Can you generate content leads and fluent in social media trends and video-first storytelling?

Are you organised, self-directed, and thrive in a fast-paced creative environment?

Our client is one of  Australia’s leading fashion portrait studios, where they empower people of all backgrounds to express themselves through high-end, editorial photography. With studios in Sydney, Melbourne, and Brisbane, this role is full-time, permanent and will be based in Inner West Sydney, and offers hybrid working (3 days in-office / 2 days WFH).

You will be a content-first Marketing / Content Manager with 3 - 5 years of experience, and have some serious social media chops and the leadership skills to guide a small, high-performing team. This is a hands-on role for a natural storyteller - someone who can think strategically, execute quickly, and amplify the brand across digital platforms.

On the day to day you will manage the social and content strategy, produce thumb-stopping Reels and UGC-style content, and work closely with the digital agency to drive leads and engagement across all channels.

Key Responsibilities:

Social & Content Marketing

• Lead content planning, creation, and publishing across IG, TikTok, Facebook & YouTube
• Curate real client images and stories to feature across channels
• Work closely with a team of video content creators to produce short-form video content

Paid Media Collaboration (Lead Generation Focus)

• Oversee creative development for lead generation campaigns, including model searches, photo shoot giveaways, and other promotional initiatives
• Work with our digital agency to deliver high-performing ad assets and clear briefs across Meta, Google, and TikTok
• Support BAU social advertising and paid search campaigns with fresh, optimised content
• Analyse ad performance and iterate creative based on CPL, CTR, and conversion metrics

Email & Lead Nurturing

• Develop and manage HubSpot email campaigns and workflows
• Create personalised nurturing journeys that convert leads into bookings
• Work alongside the HubSpot specialist to optimise automation, segmentation, and performance tracking

If you are confident managing teams, content calendars and creative campaigns, and fluent in social media trends and content storytelling, come and work for this studio, where you will work with amazing photographers in a highly creative environment.

Due to the volume of applications, we can only reply to candidates who are suitable for our current roles.