Copywriter / Creative Director

This candidate is a conceptual, writer-based, senior creative with a passion for brands and the ideas that bring them to life. With skills in strategic, campaign-based thinking—starting with a flexible big idea and developing integrated executions from there. This candidate believes in benefit-driven communications where a simple truth is put forward in a relevant and engaging way. This versatile, strategic, and business-minded copywriter brings 18 years’ experience in a mixture of fulltime agency, freelance, client side, and not-for-profit roles. They have created everything from integrated campaign concepts to long and short copy across all media. Essentially, they’re a storyteller. Five words or five hundred, the aim is always “the three E’s”: Educate, Entertain, and Engage. They have worked across most categories including: Automotive; Property; Tourism & Hospitality; Luxury Goods; Food & Beverage; Retail; Banking & Finance; Healthcare; Animal Welfare; and Government. They’re a proven ideas generator, wordsmith and, importantly, a mature team player. This candidate brings skills in conceptual writing and finding the big idea, Long form writing including eDM's, brochures, blogs and publications, as well as pitching and winning new business in agency land. This candidate has spent the last 4 years in the NFP space and is now looking for his next challenge.